Let us walk you through your Company logo….

Before hiring a logo designer (graphic designer), you must understand what
a logo is, what it represents and what it is supposed to do. A logo is not just
an emblem and text–a logo reflects your business’s brand with the use of
shape, fonts, color, and images.

A. A logo is for inspiring, recognition and admiration for a company or
product and it is our job as designers to create a logo that will do its
job. One must know what a logo is before continuing.

B. To understand the principles of logo design

Now that you know what a logo should do, and how and why it should
represent you now hire a graphic designer to make a great logo.

5 Basic Rules of Thumb for Good Logo Design:

1. Simple

A simple logo design allows for easy recognition and allows the logo to be
versatile & memorable. Good logos feature something unexpected or unique
without being overdrawn.

2. Memorable

Following closely behind the principle of simplicity, is that of
memorability. An effective logo design should be memorable and this is achieved
by having a simple, yet, appropriate logo.

3. Timeless

An effective logo should be timeless – that is, it will stand the test of
time. Will the logo still be effective in 10, 20, 50 years?

4. Versatile

An effective logo should be able to work across a variety of mediums and
applications. For this reason a logo should be designed in vector format, to
ensure that it can be scaled to any size. The logo must work in just one colour
too.

5. Appropriate

How you position the logo should be appropriate for its intended purpose.
For example, if you are designing a a logo for children’s toys store, it would
be appropriate to use a childish font & color scheme. This would not be so
appropriate for a law firm.

So we know what a logo is, what the rules of logo design do, and how to
make a successful logo, we can now begin the design process. Each company’s logo
design process is different and experience usually is the key factor in creating
a logo design process.

Symbol or Icon

This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo, if you plan on building a large business. You probably recognize these
symbol logos

Word Mark

These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Disney and Sony.

5 Basic Types of Logo Designs

Letter Mark

Lettermarks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. Many companies choose to use this type of logo because their initials can better graphically illustrate the company better than the full name (name is too long), the name is hard to pronounce, or it’s just not distinct enough to carry its own weight. Some companies and organizations that use lettermarks include Hewlett-Packard, Chanel and General Electric.

Combination Mark

These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together. You might recognize some combo marks like Hawaiian Airlines, Adidas and Sprint.

Emblem

An emblem logo encases the company name within the design. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles.

What kind of logo do you have? Are you looking to get a new logo designed for your company? Do you know of any other good examples? Let us know in the comment section below!