Logos are meant to represent a company and its principles. It can be as simple as just the name in a stylish font or even complex designs as emblems having images and text. Not all logos have hidden meanings, but you will come across some famous names whose meanings you wouldn’t have guessed at all.

Never judge a book by its cover. Similarly, you can never judge the meaning of any logo with just a single glance. If you learn the inner meaning of certain logos, you will be mind-blown.

Here are some of the famous logos which you will come across often in your daily life, that have in-depth hidden meanings:


  • Baskin Robbins

Baskin Robbins is the world’s largest chain of ice cream shops. The logo consist of the letter ‘B’ and ‘R’ in pink and violet colors with a childish theme. The center of the letters show the number “31”, since the company is known to offer 31 flavors of ice cream.


  • Beats

The Beats headphones was introduced by Dr. Dre and it is a subsidiary of Apple Inc. that produces audio products. The logo of Beats consists of the letter ‘b’ in white inside a circle of red. The red circle represents the head of a human being and the letter represents the beats headphones.


  • Amazon

Amazon is a leading company in online shopping and it houses almost every single category of products in the world. The logo of Amazon simply has its name with a yellow arrow at the bottom, but the inner meaning is much more deep.

The arrow runs from ‘a’ to ‘z’, which symbolizes that amazon sells everything. Also, there is a second meaning where the arrow represents a smile, which is meant to symbolize the state of the customers who shop at Amazon.


  • BMW

BMW stands for “Bayerische Motoren Werke”, which is German for “Bavarian Motor Works”. It is one of the major Automobile company which produces Luxury cars and motorcycles. The logo of the company has two concentric circles where the inner circle is separated into four with alternate white and blue colors.

The colors in the circle represents white propellers in the blue sky. This reflects the origin of the company as a military aircraft manufacturer. The other hidden meaning in the Logo is the blue and white colors also represents the colors of the free state of Bavaria.


  • Pinterest

Pinterest is a social media site whose logo consists of its name. The name for the site comes from the basic concept of the site ‘To pin what they are interested into their board’. The letter ‘P’ in the logo is in the shape of a Pin, which represents the basic concept of the website.


  • Adidas

Adidas started making shoes in 1924, and the company’s logo has changed over the years. The only thing remaining the same throughout the years is the three stripes. In the latest design, the three stripes are places in a particular angle so that they form a triangle.

The three stripes are present in all the shoes they make and it symbolizes a mountain which represents the challenges that athletes face.


  • Le Tour de France

Le Tour de France is an annual bicycle race, which is primarily to help in France, which occasionally passes through other countries as well. The logo of this event has not only its name, but also a more detailed meaning in it.

The first meaning is the letter ‘o’, ’u’, ’r’, and the yellow circle forms a cyclist thereby presenting it as a bicycle race. The second meaning is not easily found, where the yellow circle symbolizes the sun. This indicates that the race happens only during the daytime.


 Why should you let us design Logos for you?

Bever Digital Design is an award winning logo design company in Chicago, which has a large pool of designers having more than 200+ years of combined experience. We have the creativity and skills to develop unique and spectacular logos. These aspects are meaningful and represents your company’s background and standards irrespective of the sectors.


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Do you need us to create a unique, relevant and logical Logos? Get in touch with us and get a hold of the best and creative designers in Chicago.

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