Chicago Logo Design Experts

Chicago Logo Design Portfolio:

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Chicago Logo Design Experts will give you the
following design mockups to choose from!

Simple: –2 design concepts with up to 1 change (includes phone consultation and png or jpg files)

Basic: –4 design concepts with up to 2 changes (includes phone consultation and png or jpg files)

Bronze: –4 design concepts with up to 5 changes (includes phone consultation and original ai and or psd files)

Silver: –4 design concepts with up to 8 changes (includes phone consultation and original ai and or psd files)

Gold: –4 design concepts with up to 12 changes (includes phone consultation and original ai and or psd files)

Get started today (815) 723-3051

What is a Logo how does It Represent your Company?

Let us walk you through your Company logo….

Before hiring a logo designer (graphic designer), you must understand what
a logo is, what it represents and what it is supposed to do. A logo is not just
an emblem and text–a logo reflects your business’s brand with the use of
shape, fonts, color, and images.

A. A logo is for inspiring, recognition and admiration for a company or
product and it is our job as designers to create a logo that will do its
job. One must know what a logo is before continuing.

B. To understand the principles of logo design

Now that you know what a logo should do, and how and why it should
represent you now hire a graphic designer to make a great logo.

5 Basic Rules of Thumb for Good Logo Design:

1. Simple

A simple logo design allows for easy recognition and allows the logo to be
versatile & memorable. Good logos feature something unexpected or unique
without being overdrawn.

2. Memorable

Following closely behind the principle of simplicity, is that of
memorability. An effective logo design should be memorable and this is achieved
by having a simple, yet, appropriate logo.

3. Timeless

An effective logo should be timeless – that is, it will stand the test of
time. Will the logo still be effective in 10, 20, 50 years?

4. Versatile

An effective logo should be able to work across a variety of mediums and
applications. For this reason a logo should be designed in vector format, to
ensure that it can be scaled to any size. The logo must work in just one colour
too.

5. Appropriate

How you position the logo should be appropriate for its intended purpose.
For example, if you are designing a a logo for children’s toys store, it would
be appropriate to use a childish font & color scheme. This would not be so
appropriate for a law firm.

So we know what a logo is, what the rules of logo design do, and how to
make a successful logo, we can now begin the design process. Each company’s logo
design process is different and experience usually is the key factor in creating
a logo design process.

Our process consists of the following 7 steps:
1. The Design Brief
2. Research & Brainstorming
3. Sketching
4. Prototyping & Conceptualizing
5. Send To Client For Review
6. Revise & Add Finishing Touches
7. Supply Files To Client